Tool

Builder or custom site: the cost over several years

A builder feels like “500 ₽ a month”, a custom site like “30,000 ₽ once”, so the gap looks huge. Add it up over time and the totals are closer than you think. This is a rough guide — put in your own numbers.

The default prices are approximate, based on our rates and slightly lowered. Everything is individual: enter your own figures.

Builder over 3 years

34,260 ₽

535 then ₽/mo

Custom over 3 years

43,660 ₽

435 then ₽/mo

Over 3 years the builder is cheaper by about 9,400 ₽

For a simple site that is a fine choice: you pay for convenience and maintain nothing. The gap is the price of control — on a builder you cannot change speed, security or logic, and you do not own the site.

The one-off build pays back against the rent by about month 130 — after that the custom site is cheaper.

The thing beyond the numbers: a builder is rent you pay forever; a custom site you buy once and own. And a custom site removes the builder’s ceiling — speed, security, integrations.

Discuss a custom site

We will say honestly what is better in your case. If a builder is enough, we will say so.

Describe the task

Why it is not only about price

We measured 330 sites: on a builder you cannot change speed or security, and a custom site is yours.

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